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Writer's picturePlanea Inversiones

Planea Inversiones, "a turn of the screw" to the real estate sector.

Updated: Oct 1



This local company, which has important projects in Malaga, is specialized in the purchase and sale of land with personalized studies


It may seem impossible to innovate in the real estate sector, since everything has already been done and there are no new proposals. A sensation that the brothers Antonio and Lázaro González Villodres had in 2017, when they created the company Planea Inversiones. This Malaga company is focused on the urban planning branch and land development. "We saw that there was a specific need to create a company with this specialty," explains Lázaro González.


Furthermore, the business idea had already started two years earlier with a boutique office dedicated solely to urban planning issues. "There were other offices that were dedicated to different types of investments with promoters of different activities, but there were none solely focused on the management of land sales and real estate products in Malaga," says Antonio González. The real estate sector is becoming more professional in recent years, but it is a long road due to the large number of people currently dedicated to it. "We wanted to give it one more twist and create a professional company dedicated to the sale of investment assets" explain the founders. Before offering a land or a building to rehabilitate to its clients, Planea Inversiones studies the asset with legal certainty to ensure good service. Clients ranging from family or investment funds to national and international developers and local or foreign clients who want to make an investment, especially in Malaga.


However, this company not only works for clients, they also have their own projects. Currently, they are immersed in some in Malaga such as Calle Bolivia, in Pedregalejo; another in the Historic Center of Malaga; also in the Parque del Morlaco area, and more recently the development of Colinas del Limonar, which is called the Villa de Colina de Limonar, where they promoted ten villas for final clients. Likewise, by the end of this year they plan to launch a promotion of 55 homes in the Los Montes area. "We have a portfolio of land and investment assets in Malaga and surrounding areas of more than 200 assets," say Antonio and Lázaro González. Assets that they have studied from company portfolios or their own that they sell to investors.


Plana Investments is made up of a young but expert team, and is made up of eleven people with higher education among economists, marketing specialists and in the legal field. Three months ago, a new member dedicated to the expansion of the company joined the team. "We want to be a national benchmark for the sale of land and investment assets," say the brothers and founders of the company, since they affirm that there are no real estate agencies specialized in it.


"There are large land holding companies, but in Malaga there is nothing similar to ours. We have the added value of doing it at a local level and with a more personalized study," they conclude.


On the other hand, these brothers have just created Parkholi, a private parking rental company for tourist apartments, restaurants, hotels... "On this platform the owners of the parking spaces can advertise it and the guests of the final services can rent it ", they explain. Through this application, they give more profitability to the owner and represents a saving for the guest of 50% compared to a public parking lot, according to the studies they have carried out. This new business has been running for just over two weeks, in which they have already achieved six organic reservations. "It has had a great impact, Google has given us a medal for it," they say. This service is offered in Malaga and there is also a place in Madrid.


"It is not necessary to own many squares or apartments to be able to obtain housing income," they say. Something possible thanks to services like this that create another way of doing real estate business adapted to the times and without costing a lot of money."


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