83% of those surveyed have highlighted the hospitality of the province, placing Malaga among one of the destinations selected by Europeans to enjoy holidays in Spain. And all this despite the increase in prices for transport and accommodation, according to a report by the Organization of Consumers and Users (OCU) on tourist destinations for which they have compiled the opinion of 6,854 European travelers on their level of satisfaction in recent years. trips to EU cities and also to other countries beyond Europe.
This OCU satisfaction survey on tourist destinations focuses especially on another Andalusian city, Granada. This, along with Palma and Bilbao, is one of the medium-sized cities in the EU that are growing the most in popularity, with general satisfaction rates of 87% in the case of Granada lands and 84% in relation to the other two. Madrid (84%) and London (83%) are recognized as fashion centers, and Granada and Malaga, as noted above, have been especially valued for the hospitality with which they receive travelers, with scores of 84 and 83, respectively.
Outside of Spain, other less explored places such as Luxembourg and Bordeaux are also growing in popularity, which have pleasantly surprised visitors looking for unique experiences outside the most common tourist circuits. Respondents have given their opinion on different aspects of the destinations they have chosen: general satisfaction, public transport, shopping opportunities, cultural offerings and the feeling of security. In terms of public transport, Copenhagen leads with a score of 85, followed by Munich and Amsterdam with 83 and 82 respectively. Of these, their sustainable mobility model stands out and they are well structured. Destinations such as Budapest and Istanbul stand out as more affordable options for tourists. Budapest achieves a score of 75 in terms of affordable cost of living.
In terms of cultural and monumental offerings, Rome has the highest score of 89, closely followed by Granada with 88. Dublin and Copenhagen are perceived as the safest European destinations, with scores of 86 and 84, respectively, compared to cities such as Naples and Barcelona, which present greater safety concerns, with scores of 64 and 65.
Outside Europe, destinations such as Japan, Australia and Indonesia are highly valued for offering a combination of culture, hospitality and safety. However, others such as Sao Tome and Principe, Brazil and Morocco receive lower scores mainly due to limitations in cultural offerings and lower perceptions of security.
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